• Is Your Restaurant Media-Ready?

    By Sejal Bagaria on August 07 , 2017

    A pan- Indian tapas restaurant with a full-fledged cocktail bar, Flying Monkey has garnered quite some buzz in the media over the 3-month campaign we had had carried out. Its name let alone drew several questions. Traditionally when one thinks of Indian food, they think of eateries like ‘Bombay Cafe’ (something on the fancier side) or prata at your local hawker centre. Flying Monkey had a clear vision on wanting to penetrate the saturated market as a fun and chill environment that serves up some serious authentic Indian cuisine.

    We took the reins on this challenge by firstly making this new restaurant media-ready. This simply means ensuring your restaurant will be ‘qualified’ to be picked up by the media, emphasising why you have an edge over the others. Here’s three tips on how you can make that happen:

    Stand out from the rest

    Easier said than done, considering how fast-paced the F&B industry is in Singapore, but never say never! Whether it is your restaurant’s name. story, culture, furniture or atmosphere, anything that gives you the upper hand has a higher chance of being scouted by the media. For Flying Monkey, it was their unusual and somewhat controversial name coupled with their tapas concept that sparked interest in their own consumers as well.

    Know your best sellers

    Media tasting sessions do not typically last long enough for them to try your entire menu, so choose your best sellers wisely! These typically could be ones with a secret recipe, story to tell, or a favourite amongst your consumers. If you are hosting a few media tasting sessions, don’t be afraid to experiment. Learn from the feedback given from the first session to improve your best sellers for the subsequent ones. Flying Monkey’s original best-seller was the ‘Galouti Kebab’, which is a mutton kebab that was very overwhelming for some. So, we swopped that out for ‘Fried Okra’ (fried lady finger chips) which was an instant hit!

    Create a strong presence on social media

    In the digital world we live in, the first thing the media looks up about your restaurant isn’t your website (that comes second), instead it is your Instagram account. Most clients feel that a Facebook page is enough to go on, however Instagram is a more up and coming interactive platform to highlight your restaurant. Since you are new to the market, no one would expect you have a 1000 followers immediately (although that never hurt nobody), but it is your content they look at. Is it visually appealing? Is it different? More importantly, does your food and restaurant itself look enticing? Use the simplicity and inexpensiveness of social media to your advantage!

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