• Our Digital Resolutions for 2017

    By BlessAnn Luah on January 04 , 2017

    Happy new year from all of us at Huntington! With every brand new year, we look to do a bit of spring cleaning at home, throw out old stuff, rediscover gems we almost forgot about and make space for the new.

    Applying the same introspective mind-set towards our agency’s skill sets, here’s three digital resolutions for 2017!

    Be more relevant

    More than 92% of marketers collect data at ever-increasing touchpoints, but 40% barely know what to do with it and are not able to draw insights. In 2017, we look to deepen consumer analysis to drive direct application in our work.

    With that, brand measurement is evolving too. To better support ROI, new measurement standards has to be redefined to allow reach and engagement to be meaningfully compared across various social media platforms.

    Quality over Quantity

    If a picture is worth a thousand words, then a video is worth a thousand pictures, or some might argue precisely 1.8 million words. More businesses will move to adopt video as the new normal in branding and customer relations.

    Let’s also face it – Hundreds of posts of thin content don’t make you look good. Period. Instead, focus on creating better quality, original content that boosts a positive user experience.

    Authenticity

    In a world where everyone is wary of ad fraud, 2017 will see a rise of micro-influencers to build brand authenticity. These influencers have high engagement in niche verticals that will be able to able to generate more organic and engagement content when utilized in mass quantities.

    In upcoming collaborations, how do we best leverage on influencers to co-create content instead of just posting another pretty photo with the brand hashtag?

    Banner image:garyvaynerchuk.com

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