• Fresh grad to PR pro: 3 ways to make the jump

    By Charmaine Lau on December 28 , 2016

    As a fresh graduate new to the working world, I was rather confused about the first steps to take into this phase of my life. Three months after my official graduation, I landed my first interview which turned out to be my first job at a PR agency. And yes, you guessed it, it is Huntington Communications (how I found the job though, is another story altogether).

    Despite being a marketing and corporate communications major, entering a PR agency was venturing into completely new territory I haven’t had any prior experience in the industry nor had I even done a relevant internship before. It was scary and uncertain, yet at the same time, the unpredictability bred excitement and anticipation.

    Now, two months into the job, I’ve (more or less) settled down and gotten a better picture of the PR landscape. For all those considering entering the industry, I’ve got three tips for you.

    Get organised

    Just into my first week, I realised that I would be handling multiple clients and juggling an uncountable number of tasks. Okay, I exaggerate. Seriously though, the work can get crazy at times!

    PR takes multi-tasking to a whole new level and as a newbie, it’s likely that you’ll start feeling overwhelmed with the number of tasks and deadlines assigned to you. As such, it’s really important to get organised and start making notes. Head down to your local bookstore and grab a trusty notebook that you adore as you’ll be stuck with it for the rest of your PR journey!

    By having a checklist of sorts, it becomes much easier to manage whatever’s on your plate and make sure you’re always on track. Sure can’t deny that fact that it also feels super good to be manually checking those tasks off your list!

    Be prepared to work hard

    Things can get hectic especially during peak periods when you have four consecutive events in a week. Trust me, I know! You’ll be putting in those extra hours and running around trying to get everything in place, and yes, it is hard work. That being said, PR can be extremely rewarding as well, especially after a successful event. Just be sure to give your best shot in everything you do and you should be fine!

    Enjoy the journey  

    The PR life can be exciting because no two days are alike. One day you might be churning out reports and crunching numbers, another day you might be out till midnight at a client’s event party. Whatever activity it is, there is always a lesson to take away. For me, media exposure at events has definitely allowed me to hone my people skills and learn how to better network with industry players. On the other hand, dealing with numbers, something I usually try to avoid, has made me more meticulous and analytical.

    At the end of the day, the most important thing in a career is to enjoy the process. Cliche as it may sound, the reality is that many of us actually get so caught up with the day-to-day work that we stop having fun. Remember to take breaks to recharge when necessary and most importantly, to always find joy and purpose in your work, the two things that make for a fulfilling experience.

    Banner image:Cyber PR

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