• Huntington’s Run For Hope 2014 campaign recognized at international PR Awards

    By Eugene Chuang on February 04 , 2016

    Huntington Communications and Four Seasons Hotel’s Run For Hope 2014 project has again received recognition – this time at the international Asia-Pacific Excellence Awards. The campaign was among six others shortlisted in the ‘Non-Governmental Organisations’ category.

    Shortlist_AP

    Run For Hope, a run which raises awareness for cancer research, became Singapore’s largest cancer-related run with 11,000 runners in 2014, with 40% more participants than other cancer-related runs in the same year. A total of S$440,000 was raised towards cancer research that year.

    The run stood out among 100 running events by creating a personal connection with a focus on survivor stories, involving celebrity ambassadors for the first time, and use of social media.

    Lena Soh, Senior Partner of Huntington Communications, said: It’s great that we are making a direct impact through the advancement of cancer research, and influencing a positive behavioural change among the public.”

    The National Cancer Centre of Singapore, one of our official partners for the run, is seeing an increase in survival rates over the recent years due to greater awareness on the importance of cancer screening, keeping healthy lifestyles, and the better understanding of the disease through in-depth research work.

    The run has also given our participants a platform to express their commitment to their loved ones who suffered from cancer.

    The team at Huntington is glad to see our work being acknowledged at an international level, she concluded.

    The Asia Pacific Excellence Award is the second accolade that Run For Hope 2014 project has earned. The campaign also won the PRISM Award (Merit) for Outstanding Campaign by a NGO by Institute of Public Relations of Singapore in 2015.

    Asia-Pacific Excellence Awards 2015 is part of the worldwide Excellence Awards competition. This year’s Awards have attracted over 2,600 applications around the globe.

    You can view the full list of winners and nominees online at: http://ap.excellence-awards.com/ap/winnerlist-2015/

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