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ASEAN PR Trends: Regional Insights for Local Impact
By PROI Worldwide on March 08 , 2019
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ASEAN is a burgeoning region with limitless potential. It is part of the top 10 global economy that generates around $2.4 trillion in GDP and a study shows that by 2025, companies headquartered in emerging markets will constitute more than 45% of the Fortune 500.
Having an in-depth, complete knowledge of the communications landscape is key for brands to develop strategies and campaigns that have local resonance with this audience. Read the infographic below for a look into PR trends across Singapore, Malaysia and the Philippines.
Our PROI ASEAN network comprises of seven agencies, led by over 250 communications experts and employees with experience across 13 sectors. Learn more about how we can help take your brand’s campaign to the next level here.